![]() ![]() Your first step is to understand exactly what a club promoter is and does. But don’t jump the gun just yet, because we have a lot to cover here. I go deeper into some important hard skills that you need to be a successful club promoter in another article. These simple skills are more than enough to land you a job as a club promoter. The basic soft skills you need to become a club promoter are typically good communication skills, good social skills, and a little charm. After all, the barrier to entry is low to becoming a club promoter. However, for most people, club promoting is gig work that many stumble into and fall out of just as easily. Yes, being a club promoter has its perks that you could enjoy: I don’t want to burst your bubble, but your chances of becoming one of those iconic promoters are slim to nill. You may have come across a few rich and famous promoters who make the promoting job all the more alluring. So enjoy the ride as we dive into the club promoting business and debunk a few myths along the way. This makes me what you could call an “expert source” of information. These experiences led me to create my nightlife marketing company, Always The VIP, where I connect guests with the best nightlife and help clubs and bars with promotional strategies to grow their businesses. I can offer these insights because I’ve worked in the nightlife industry and as a top club promoter for over a decade with popular NYC clubs like PHD, Lavo, Slate, Etiquette, Up & Down, Marquee, Troy Liquor Bar, and many more. This article will remedy all this by explaining just about everything you could want to know about club promoters and the nightlife business around them. They’re more promotional than they are informative, so take their advice with a grain of salt. ![]() Whichever your reason is, you will quickly find there is not much reliable or detailed information out there about what being a club promoter entails, the differences between great promoters versus bad promoters, or how to find the right one for you.Įven the most popular Youtube videos about promoters are often just shallow stories about college students who magically turned into mega promoters overnight. But you want to learn which ones can put you into the best VIP section or help you get free drinks! And if you’re street smart, you will also want to know which ones you should stay far away from. Or maybe you’re an avid party-goer looking for a great promoter. Maybe you are considering hiring club promoters and want a better idea of the kind of promoters you should hire, how much you should pay them, or what you can expect of them. So, you are researching how promoters get paid or how to get your feet into the nightlife business. Perhaps you want a job as a club promoter. There are many reasons why you could be looking for information about club promoters. ![]()
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